Business Growth: Needs & Desires

Business Growth: Needs & Desires

Growth is a function of need; just like when a toddler needs to learn to crawl and then walk. You can watch as they try to reach for a favorite toy, determining what to do next.  Initially, he or she will try to crawl or stand up using something to hold on to and before you know it, they start running. Their need for that desired object propels their advancement to grow. Through life as you mature your needs and desires change but the lessons you have learned, the capacity you have acquired, will expand your horizons. You keep growing because you must accommodate changing needs.

Growing up defines the limits of growth. While growing up, if you believe that certain things are beyond you, then your growth is hampered.


Your belief in yourself is what grows the confidence required to strengthen the possibilities and validity of your future success in life.

Let me simplify it for you. Learning early on to balance your wants and desires is one of the first steps to your future success. If one’s need is to eat because one is hungry, do you dine out, order take out or just make something to eat by yourself to save the capital you have earned? You must evaluate whether the time to make the meal is more valuable than the time needed to earn the money to dine out.

Similarly, In the growth of business, you balance meeting your business's needs, and the spending of your capital. When starting your business, you cannot do everything by yourself, but certainly if you take a good inventory of your capacity, you can learn to do many things on your own. Our business grew after exploring that there are certain things, we could do on our own rather than have it done by others. The most difficult part in this approach to growth is to find the right team members, a sustainable management system, and a capable infrastructure. It requires capital investment, patience, planning, resources, a vision, and in the end disciplined determination. But a business should know its limitations and not fall into the trap of doing everything by themselves. Is your time better spent growing your core business?  You should assess the value of each of your business’s needs and take action based on what will help you grow your business faster, better, and safer.


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